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Digital marketing A practical Approach
Original price was: $49.00.$39.00Current price is: $39.00.
Alan Charlesworth is a senior lecturer in marketing at a UK university and has been involved in what we now call ‘digital marketing’ in either practical, training, research or academic roles since 1996.
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Description
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing.
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